Product Marketing: Go To Market Strategy for Product Success

Is sales or marketing your passion or profession?  Are you ready to unlock the secrets behind launching successful products and penetrating new markets? Introducing 'Product Marketing: Go-to-Market Strategy for Product Success'            a dynamic online course designed and delivered by Col (Dr) Shabbar Shahid.

Why choose this course?

Whether you're a seasoned marketing professional or aspiring to break into the field, this comprehensive program equips you with the essential skills and strategies needed to thrive in the competitive landscape of product marketing. Join us on a journey through key topics such as market analysis, competitive positioning, pricing strategies, and customer acquisition, all presented in an easy to undersatnd manner with real-world examples.

What does it offer?

Topics like Difference between Normal Marketing Plan and GTM Strategy, the 4 Ps of the market mix, Market Analysis and Research, Competitive Positioning and Product Value Proposition, Pricing strategies, Packaging and Segmentation Strategies, Sales and  Distribution Strategies and Customer Acquisition, Marketing mix, Branding and Content Marketing, Product Launch and Post-Launch Optimization have been covered in a lucid manner with relevant examples.

The course aims at giving the learners a comprehensive understanding of the marketing theory and preparing them to develop and execute an effective go-to-market plans that align with business objectives and customer needs. Don't miss this opportunity to elevate your marketing prowess and propel your career forward. Enroll now and embark on the path to product marketing excellence!

Who should go for this course?

This course is ideally suited for individuals connected with sales and marketing, as well as those aiming to pursue a career in product marketing. Here's a breakdown of who would benefit most from taking this course:

1. Marketing Professionals: Experienced marketers seeking to deepen their understanding of product marketing strategies and enhance their skill set to drive better results for their products or services.

2. Sales Teams: Sales professionals looking to align their efforts more effectively with marketing strategies and gain insights into how marketing decisions impact sales outcomes.

3. Product Managers: Individuals responsible for the development and management of products who want to understand how to position their products effectively in the market and drive successful launches.

4. Entrepreneurs and Startups: Founders and entrepreneurs seeking to launch new products or enter new markets who need guidance on crafting effective go-to-market strategies to ensure product success.

5. Marketing Students: Students pursuing degrees or certifications in marketing who want to gain practical knowledge and skills that are directly applicable to real-world marketing scenarios.

6. Career Changers: Professionals from other fields who are considering a transition into marketing or product management roles and want to build a strong foundation in product marketing principles.

This course caters to a diverse audience ranging from seasoned marketing professionals to individuals new to the field, providing valuable insights and practical guidance for anyone involved in bringing products to market successfully.

About the Instructor

The instructor Col (Dr) Shabbar Shahid is an Army Veteran with a passion for teaching. He is a post graduate mechanical engineer, an MBA, a Chartered Engineer, a Fellow of the Institution of Engineers (India) and a Doctorate in Management with almost 4 decades of experience.  He also holds a "Distinguished Instructor" grading awarded by the Military College of Electronics and Mechanical Engineering. Thus, qualified to speak on the subject and be your instructor.