- Overview
- Curriculum
- Discussion
- Review
- Instructor
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By the end of this course, you will better understand how to create an engaging shopper experience and a profitable retail business.
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A passion for retail and a strong pair of shoes so that you can explore retail environments with fresh eyes!
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A mobile phone with a camera and video capability to show us your own retail environment / product displays and to build your own library of great shopping environments that demonstrate "The Retail Trifecta". (Optional)
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Retailers and anyone associated with the retail trade.
If you work in the world of retail, then this course is for you. It explains in depth the Retail Trifecta - the three elements that are integral to success, and increased profits, in retail.
Presented by retail marketing guru, Kevin Moore - a man who walks thousands of stores around the world each year - the course brings to life, with real-world examples, the steps needed to be successful in retail. Whether you own your own store/s, work as an associate in retail or manufacture and distribute through stores, this course contains essential knowledge that will help you in your business.
The course features videos of Kevin explaining all the steps needed to achieve the Retail Trifecta and photographic and video examples from stores he's visited around the world. It also includes interviews with some retail entrepreneurs who share their experiences and successes.
The first part of the course provides an overview of the Retail Trifecta and then the following sections go into detail on the twenty steps that will help you to ensure you achieve the shopper experience to build your business.
So if you want to understand your shoppers in more depth, build a store format and system that encourages them to linger longer, spend more and tell their friends about your business or product, then this is the course for you.
If you're involved in the world of retail, why you should take this course.
If you're involved in the world of retail, why you should take this course.
How you can benefit from a man who walks thousands of stores a year
How you can benefit from a man who walks thousands of stores a year
So what is the "Retail Trifecta"?
So what is the "Retail Trifecta"?
Retail Trifecta part 1 - Great store layouts
Retail Trifecta part 1 - Great store layouts
Retail Trifecta part 2 - People make the difference
Retail Trifecta part 2 - People make the difference
Retail Trifecta part 3 - Technology: Point-of-sale and Back-office systems
Retail Trifecta part 3 - Technology: Point-of-sale and Back-office systems
Introducing the twenty steps to achieving the Retail Trifecta
Introducing the twenty steps to achieving the Retail Trifecta
What are the three elements of the "Retail Trifecta"?
What are the three elements of the "Retail Trifecta"?
Step 1 - Curate then display
Step 1 - Curate then display
Step 2 - Find me! Location
Step 2 - Find me! Location
Step 3: Awareness and currency
Step 3: Awareness and currency
What are the two types of awareness in the "Awareness & Engagement" Tool?
What are the two types of awareness in the "Awareness & Engagement" Tool?
Step 4: Sidewalk interruption
Step 4: Sidewalk interruption
Step 5: From the window to walk in
Step 5: From the window to walk in
Step 6: The Decompression Zone
Step 6: The Decompression Zone
Step 7: Sightlines and airspace
Step 7: Sightlines and airspace
Step 8: Front to back and round and round
Step 8: Front to back and round and round
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Kevin Moore
Instructor
This Course Includes
