It's the last day for these savings

Master the Shopper Experience to build your retail business.

Grow your retail business by mastering the 3 key steps that build a great shopper experience to delight your customers.

5.185 Students


All Levels


  • Overview
  • Curriculum
  • Discussion
  • Review
  • Instructor

What you will learn

  • By the end of this course, you will better understand how to create an engaging shopper experience and a profitable retail business.

What are the requirements for taking your course

  • A passion for retail and a strong pair of shoes so that you can explore retail environments with fresh eyes!

  • A mobile phone with a camera and video capability to show us your own retail environment / product displays and to build your own library of great shopping environments that demonstrate "The Retail Trifecta". (Optional)

Who is this course for

  • Retailers and anyone associated with the retail trade.


If you work in the world of retail, then this course is for you. It explains in depth the Retail Trifecta - the three elements that are integral to success, and increased profits, in retail.

Presented by retail marketing guru, Kevin Moore - a man who walks thousands of stores around the world each year - the course brings to life, with real-world examples, the steps needed to be successful in retail. Whether you own your own store/s, work as an associate in retail or manufacture and distribute through stores, this course contains essential knowledge that will help you in your business.

The course features videos of Kevin explaining all the steps needed to achieve the Retail Trifecta and photographic and video examples from stores he's visited around the world. It also includes interviews with some retail entrepreneurs who share their experiences and successes.

The first part of the course provides an overview of the Retail Trifecta and then the following sections go into detail on the twenty steps that will help you to ensure you achieve the shopper experience to build your business.

So if you want to understand your shoppers in more depth, build a store format and system that encourages them to linger longer, spend more and tell their friends about your business or product, then this is the course for you.

Course overview

If you're involved in the world of retail, why you should take this course.

How you can benefit from a man who walks thousands of stores a year

An overview of the Retail Trifecta and how to use it to create the perfect store

So what is the "Retail Trifecta"?

Retail Trifecta part 1 - Great store layouts

Retail Trifecta part 2 - People make the difference

Retail Trifecta part 3 - Technology: Point-of-sale and Back-office systems

Introducing the twenty steps to achieving the Retail Trifecta

What are the three elements of the "Retail Trifecta"?

Retail Trifecta Part One - the ten steps to the perfect Store Format

Step 1 - Curate then display

Step 2 - Find me! Location

Step 3: Awareness and currency

What are the two types of awareness in the "Awareness & Engagement" Tool?

Step 4: Sidewalk interruption

Step 5: From the window to walk in

Step 6: The Decompression Zone

Step 7: Sightlines and airspace

Step 8: Front to back and round and round


No Discussion Found


1950 Reviews

Kevin Moore



This Course Includes

33 Lessons
4 Quizzes
0 Assignment
2 Downloadable Resources
Full Lifetime Access
Certificate of completion
Go To Class

Related Skills

More Courses From Jacob Collier