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Data-Driven Business: Experiment, Prototype & Improve

Master Data-Driven Decisions: Experimentation, Prototyping, MVPs & Performance Analysis

132 Students

4h9min

All Levels

5.0

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  • Overview
  • Curriculum
  • Discussion
  • Review
  • Instructor

What you will learn

  • Understand the significance of data-driven decision-making in shaping business strategies.

  • Identify opportunities for experimentation and prototyping within their organization.

  • Design experiments and test hypotheses to validate or refine business ideas.

  • Develop effective prototypes and grasp the concept of a Minimum Viable Product (MVP).

  • Measure and analyze performance using Key Performance Indicators (KPIs) and other relevant metrics.

  • Optimize and scale business solutions by leveraging data-driven insights.

  • Foster a culture of continuous improvement through ongoing experimentation, prototyping, and data analysis.

What are the requirements for taking your course

  • Designed for beginners: This course assumes no prior knowledge of data-driven business strategy and will cover all the essential concepts from the ground up.

  • Practical, hands-on approach: Through case studies, real-life examples, and guided exercises, students will learn the practical application of data-driven strategies in various business scenarios.

  • Accessible language and resources: Complex concepts will be explained using clear, straightforward language, making it easier for beginners to grasp the material. Additional resources will be provided for those interested in further exploration.

Who is this course for

  • Aspiring entrepreneurs: Individuals looking to start their own business and seeking guidance on how to make informed decisions based on data-driven insights.

  • Business owners and managers: Professionals responsible for the strategic direction of their company, aiming to optimize processes and performance through experimentation and prototyping.

  • Marketing and product managers: Professionals focused on product development, customer acquisition, and retention, seeking to enhance their skills in data-driven decision-making.

  • Business analysts and consultants: Individuals providing strategic advice to clients, looking to incorporate data-driven methodologies into their toolkit.

  • Professionals transitioning to business roles: Individuals from non-business backgrounds interested in gaining a solid foundation in data-driven business strategy and development.

Description


Unleash your potential and cultivate an experimenter's mindset with our transformative course, "Data-Driven Business: Experiment, Prototype & Improve." This comprehensive program guides you through the fascinating world of data-centric decision-making, and it is designed to intrigue and educate learners at any stage in their professional journey.

Dive into the heart of data-driven business strategy and learn how to lead and manage in an increasingly data-centric world. Our course helps you understand, experiment, and utilize data in innovative ways to create tangible business strategies. It arms you with the skills you need to not only devise but also iteratively improve and refine dynamic business strategies through a data-driven approach.

  1. Data-Driven Leadership: Start your journey with an introduction to the fundamental principles of data-driven business strategy. The course encourages leadership through data insights and sparks your imagination about the transformative potential of data in the business landscape.

  2. Experimentation as a Skill: Develop an experimenter's mindset by stepping into the arena of hypothesis testing. This module empowers you to embrace testing, refining, and learning from data as critical elements of your managerial toolkit.

  3. Prototyping with Precision: Uncover the strategic value of data-driven prototyping. Here, you'll learn to harness your creativity, leverage data effectively, and build innovative prototypes that address real-world needs.

  4. Harnessing the Power of MVPs: Delve into the world of Minimum Viable Products (MVPs), understanding their critical role in driving business success. This section explores how MVPs can be used as a compelling tool to validate and improve business ideas and strategies.

  5. Data for Continuous Improvement and Scaling: The course culminates with lessons on using data insights for continual improvement and scaling of business solutions, emphasizing the power of data in fostering a culture of continuous growth.

Throughout the course, you will master the skills needed to identify opportunities for experimentation and prototyping, learn how to design impactful experiments, and develop practical prototypes. With an understanding of the crucial role of MVPs in a data-driven business world, you will be equipped with a key tool for business success.

By focusing on the practical aspects of working with data, we will teach you to measure and analyze performance using key metrics. By learning to interpret and leverage these insights, you'll develop the ability to make informed decisions to enhance your business strategies and outcomes.

Guided by an experienced instructor with vast knowledge in data-related use cases across Europe, this course blends real-world examples, engaging case studies, and hands-on exercises. You'll gain practical experience in applying data-driven methodologies across a spectrum of business scenarios.

Whether you're an aspiring entrepreneur, business owner, manager, or business analyst, this course offers a solid foundation in data-driven business strategy and development. It empowers you to drive significant change within your organization using data. Enroll now and reshape your approach to business strategy, leveraging data-driven insights to steer your path to success.

Welcome to the course!

Welcome & Course Overview

Course Introduction and Data-driven mindset

Chapter Overview

The Importance of Data-Driven Decision Making

Cognitive Biases Deep Dive

The Cost of Changing a Product

Observation vs. Experiment

Experiment vs. Prototype vs. MVP

Reflect on Your Experience with Data-Driven Decision Making

Course Slides

Experimentation and Hypothesis Testing

Chapter Overview

Generating Ideas

My Additional Techniques for Generating Ideas

Evaluating and Selecting Ideas

My Additional Thoughts on Selecting Ideas

Idea Generation and Evaluation

Decompose, Simplify and Refine

Establish Your Metrics

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Robert Barcik

Instructor

Jana Gecelovska

Instructor

Patrik Zatko

Instructor

$15.70

This Course Includes

40 Lessons
0 Quiz
7 Assignments
2 Downloadable Resources
English
Full Lifetime Access
Certificate of completion
Go To Class

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