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Corporate Social Responsibility (CSR) - An Introduction

Learn about CSR (Past, Present and Future) in a Nutshell! Suited for Everyone, from Enthusiasts to CSR-Professionals

269 Students

1h10min

Beginner

4.6

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  • Overview
  • Curriculum
  • Discussion
  • Review
  • Instructor

What you will learn

  • Understand the Historical Development of Corporate Social Responsibility

  • Understand how Corporate Social Responsibility works Today

  • Learn about the Driving Forces of Corporate Social Responsibility (Today and Tomorrow)

  • Acquire a solid Understanding of CSR´s Future

  • Practical Knowledge for CSR-Professionals:

  • - Get a clear Picture on how Corporate Social Responsibility is a stepping stone to Sustainable Business Models

  • - Learn about Examples of "Do and Don´t", integrating it into your own CSR Efforts

  • - Get the Equipment to persuade your CEO of the Necessity of CSR (Today and Tomorrow)

  • - Learn about Corporate Social Sustainability in a Nutshell, Apply it to your Company and Get Promoted

What are the requirements for taking your course

  • No previous knowledge necessary, the course is designed to make it easy to understand for beginner enthusiasts as well as advanced professionals.

  • Basic understanding of business mechanics (demand and supply) is beneficial, though not mandatory.

Who is this course for

  • This course is for everyone who is interested in the topic of CSR and Economic Sustainability and would like to understand it in its full dimension.

  • This Introduction Course is meant for newbies who are not familiar with CSR yet, especially for interested consumers who want to understand their impact on sustainability in the business world. CSR Professionals, as well as corporate decisions-makers will get a better understanding of how to leverage on CSR by implementing the concept of Social Return on Investment (SROI).

Description

There is a lot of misunderstanding what Corporate Social Responsibility really is about- Philanthropy, green PR or indeed a piece of new Conscious Capitalism? This course was designed for you! You, if you want to get to know what CSR is about, first-hand: its development, how it is implemented today and where it is heading in the future. In a bit more than an hour, you will learn the "logics" of CSR and find out how it is really connected to the idea of Sustainability. 

You will be guided through a Prezi-Presentation with pictures, text, infographics and my voice in the background. 

If you are tired of skipping through books, reading blogs and watching YouTube Videos to understand CSR, then enroll into this course and get your full understanding of what Corporate Social Responsibility truly is and its vital role in the business world. Get inspired and see what you, being the customer or the CSR professional, could do to help CSR evolve. 

Your peers have reported to have had an "aha-"moment after going through this course, I most certainly hope the same will happen for you! Welcome to the course. 

Intro Corporate Social Responsibility (CSR) - Make it work!

Introduction Video

The Past of Corporate Social Responsibility

Introduction - CSR Yesterday

1870 - CS....What?

1960 - C for Customer, SR for...?!

1999 - CSR! Can I write a check?!

The Present of Corporate Social Responsibility

Introduction - CSR Today

The Pressure Group: Consumers

The Pressure Group: Environment, Government and Suppliers

The Pressure Group: NGOs and Activity Groups

The Creation of Modern-Day CSR

How Modern-Day CSR Works and Why It Has to Change

The Future of Corporate Social Responsibility

Introduction - CSR Tomorrow

Millenials and their Influence as Consumer

CSR, Return on Investment and the Shift to Sustainable Business

The Sustainable Business Model

A Wrap-Up and Examples of Sustainable Business Models

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4.6

93 Reviews

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Sofia Borodulina

Instructor

$15.76

This Course Includes

16 Lessons
3 Quizzes
0 Assignment
0 Downloadable Resources
English
Full Lifetime Access
Certificate of completion
Go To Class

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