Become a Product Manager | Learn the Skills & Get the Job

Understand the varying role of a Product Manager through different types and sizes of companies

Decide which type of Product Manager best fits one's goals and personality

Understand the Product Lifecycle and how it applies to every product

Understand the modern Product Development Process that both Fortune 500s and Startups adhere to

Know how to identify ideas worth pursuing and dedicating resources to

Understand how to get at the root of customer pain points

Understand and communicate customer pain by type and frequency

Assess the core problem of a product

Find and compare competitors and competing products

Differentiate between Direct, Indirect, Substitute, and Potential competitors

Understand the process of Customer Development and how it relates to being a Product Manager

How to find potential interviewees for product interviews, user tests, and exploratory interviews

How to structure and run a customer interview

How to model interview questions correctly while avoiding bias

Navigate the four different types of customer interviews

Find potential interviewees both internally and externally

Write emails that will get users and potential customers to respond

Build user personas based on both qualitative and quantitative data

Understand the difference between a wireframe, a mockup, and a prototype

Sketch out a wireframe with just a pen and paper

Use Balsamiq to create wireframes at an intermediate level

Use a sketch system called POP for digitizing product sketches

Create specs for epics and user stories

Properly apply acceptance criteria

Run a variety of MVP experiments, such as pitch experiments, redirects, shadow buttons, and more

Correctly evaluate which product metrics to track and which to ignore

Apply the AARRR framework to your product

Apply the HEART framework to your product

Track your metrics using a variety of software

Create a product and feature roadmap

Create a product backlog and properly prioritize features

Calculate team velocity and build estimations for product delivery

Understand the difference between Agile and Waterfall development

Understand the difference between two popular Agile frames: Scrum and Kanban

Learn software development concepts like APIs, mobile development, Front End, Back End, MySQL, programming frameworks, and more

Communicate effectively with all the stakeholders of a product

Communicate effectively with engineers in a way they will appreciate and understand

Communicate effectively with designers by focusing on the things they care about most

Communicate effectively with executives and higher-ups

Understand the role of technology in modern Startups and Fortune 500s

Understand the basics of "The Cloud" and Servers vs. Clients

Understand the basics of front-end vs. back-end technology, tech stacks, and how they integrate together

Understand the basics of APIs, what they do, what they look like, and how your team might use them

Understand how to obtain relevant experience to set up for a transition to Product Management

Build a portfolio that will assist in a hiring application

How to self-brand online and build a following pre-hire

What to look for in Product Management jobs and what to ignore

How to apply insider tips and tricks to getting hired as a Product Manager

Craft a resume that appeals to a hiring manager for Product Management placement

Ace the Product Manager interview

Excel beyond getting hired