It's the last day for these savings

Learn ChatGPT for Marketing: A Practical Guide

[Updated] Transform Your Marketing with Generative AI: Prompts, Research, Strategy, AI Content Creation, Gen AI Tools

1.693 Students

5h27min

All Levels

4.6

thumbnail
  • Overview
  • Curriculum
  • Discussion
  • Review
  • Instructor

What you will learn

  • PROMPT ENGINEERING: you'll professionally communicate with ChatGPT

  • AI MARKET RESEARCH: you'll effectively conduct micro and macro market research and audience segmentation using AI

  • CHAT GPT FOR MARKETING STRATEGY: utilize ChatGPT for rapid marketing strategy development and idea generation

  • CUSTOMIZE CHATGPT: you'll create your own strategy Custom GPT, and custom instructions

  • CHAT GPT FOR CONTENT STRATEGY: you'll develop content mix, style, and short-form copywriting techniques

  • CHAT GPT FOR IDEA GENERATION: techniques for integrating ChatGPT into your marketing strategies and optimizing performance

  • CONTENT REPURPOSING: Adapt content to different media and placements. Video to text, long text to short text, etc.

  • CHATGPT FOR CONTENT CREATION: ChatGPT and GPT-4 for content creation

  • AI TEXT GENERATION: Improve your copywriting skills using ChatGPT with practical use cases, dos and don'ts, and matching tone of voice

  • TRIED AND TRUE TOOLS FOR GPT: Discover and use GPT-based tools to optimize your marketing performance and resources

What are the requirements for taking your course

  • A basic knowledge in marketing and content marketing is desired but not mandatory

  • Having a ChatGPT account (GPT Plus will be beneficial, but not mandatory)

  • Knowing what is ChatGPT and being familiar with its interface

  • Google Chrome browser installed

Who is this course for

  • Everyone who communicates a product or service to public and wants to become better at doing so with the help of Generative AI

  • Overworked marketers looking to optimize content creation

  • Business professionals interested in exploring the potential of Generative AI and GPT-4 content marketing

  • Small business owners who want to optimize their resources and improve their content marketing performance.

  • Freelancers and agency professionals seeking to enhance their marketing services with ChatGPT and GPT-4 technology

  • Content creators aiming to improve their skills and use ChatGPT for engaging and unique content

  • Modern digital marketing specialists who need to catch up with the latest trends and technologies in content marketing.

  • Social media managers balancing the need for engaging content with the need for quick production and volume.

  • Entrepreneurs and startupers seeking rapid marketing strategies with limited resources

  • Non-technical marketers wanting to incorporate AI tools into building their personal brand

Description

*August 2024 update note:

  • new tools in the resourse section

  • new section: how to create and use your own Custom GPT (adding AI Actions is coming soon)

  • new lecture: ways to collect and integrate your data into ChatGPT


*June 2024 update note:

- new section: Powerful Generative AI tools for work. Reviewing the modalities. The most important Generative AI tools in each modality and the functionality.

- updated resource section: new marketing strategy prompt for PerplexityAI, new tools and incredible, stable CustomGPTs

*May 2024 update note:

- new tutorial on growing LinkedIn network with personalized invitations.

- large language model leaderboard

- OpenAI ChatGPT Spring update

*April 2024 update notes:

- new custom GPTs: create personal strategy GPT, copy clean up GPT

- updated overview of popular large language models

___________

In this tutorial you'll transform how you use ChatGPT for marketing.

However, all of the approaches discussed would work in any other Generative AI large language model like Google Gemini or Anthropic Claude.

It's also a great introduction to Generative AI for business professionals as it covers a wide range of topics.


Most ChatGPT classes share the same documentation-style information and only show what you can do. And yeah, it'd require you to spend 20+hours watching them.

But what's the point if anyone can figure it out themselves in a shorter amount of time.

But this one goes further and shortens your learning curve.

Each concept is explained in a straightforward but precise manner.

We start with the basics and then go deep into HOW exactly to use Chat GPT for practical marketing use cases.

Learn how to use ChatGPT in marketing and prompt engineering to automate time-consuming tasks.

We cover ChatGPT prompt engineering techniques and super-specific use cases, like creating a user persona from an actual survey or analysis.

But instead of covering every possible use case for Chat GPT, we focus on tasks that hurt marketing specialists the most, such as:

   

        ChatGPT for Marketing Strategy

  • ChatGPT for marketing research and analysis

  • User Research with ChatGPT

  • Audience Segmentation applying Phillip Kotler's approach

  • Competitive Analysis with ChatGPT

  • Create a marketing mix sample and a content plan


         ChatGPT for AI Content Creation and Idea Generation

  • Content Creation with ChatGPT

  • Social Media Marketing with ChatGPT

  • Generate creative ideas with ChatGPT

  • Content repurposing


        ChatGPT for Copywriting

  • Good and bad Generative AI Copywriting use cases

  • Editing your ChatGPT copy

  • Add style and structure to your AI text generation


        Powerful Generative AI Tools

  • AI Tools for text generation

  • Best AI tools for image generation and video editing

  • AI Audio and Speech processing

This ChatGPT tutorial is the fastest way to master ChatGPT for your professional needs and is essential to stay ahead in your marketing career in 2024 and after.


IN THIS CHATGPT TRAINING, WE'LL FOCUS ON SOLVING THE MOST PRESSING CONTENT MARKETING PROBLEMS, INCLUDING:

  • Creating content across multiple channels that is relevant to your audience, unique, and consistent with your brand's tone of voice

  • Developing strategies on low or zero budgets within tight timelines

  • Optimizing marketing performance in an era of economic uncertainty, which means doing more with less

  • Navigating the seemingly endless possibilities of ChatGPT

  • A practical and task-focused approach to overcoming these challenges and producing exceptional content.


COURSE CONTENT:

  • Introduction to the ChatGPT for Marketing Training

  • ChatGPT Prompt Engineering with Marketing Prompts

  • Chat GPT and Bing AI Chat Prompt Engineering Approaches

  • ChatGPT Marketing Strategy

  • User Research with ChatGPT

  • Learn ChatGPT Content Creation and Repurposing

  • ChatGPT for Copywriting and (10 use cases including Social Media with Chat GPT, do and don'ts, matching tone of voice)

  • AI Tools in All Major Modalities to Optimize Performance and Resources

This practical guide focuses on the most time-consuming marketing tasks to make you a more efficient and creative marketer. You'll learn how to create engaging content without sounding spammy or repetitive by incorporating prompt engineering approaches and Generative AI technology. We're NOT focusing on building spam machines.


BY ENROLLING, YOU'LL GET THE FOLLOWING:

  • Practical, task-focused content suitable for all skill levels

  • Regularly updated and improved ChatGPT prompts and templates to help you put your learning into practice

  • Lifetime access to course materials, including all future updates


THIS PRACTICAL GUIDE ON CHATGPT FOR MARKETING WOULD BE IDEAL FOR:

Ideal for seasoned marketers focused on data-driven strategy, content creation, and brand alignment. This is your go-to resource if you want to optimize your workflow with AI and prompt engineering.

  • Overworked marketers

  • Small Business Owners

  • Entrepreneurs

  • Product Managers (yes, they can use ChatGPT as well)

  • Product Marketers

  • Agency Marketers

  • Social Media Marketers

  • Freelance Content Creators and Copywriters

  • Non-technical marketers

  • Global marketers of all levels


CHECK OUT THIS CHATGPT TRAINING CONTENTS AND ENROLL TODAY

if that's your thing, of course

What prerequisites are required?
You don't need any prior experience with ChatGPT or generative AI. But if you already have an account and understand the interface - that's good, as we'll have a different focus for this ChatGPT tutorial. Having marketing experience/knowledge is highly recommended.


Disclaimers:

The instructor is not affiliated with any products or companies mentioned throughout the course. All mentions are made for educational purposes. 

This ChatGPT Udemy course does not include coding and focuses purely on marketing use cases emphasizing content marketing. And at the same time, it doesn't teach us to create tons of generic content on autopilot. On the contrary, its goal is to add GPT to the list of marketers' skill sets.

INTRODUCTION TO LEARNING CHATGPT FOR MARKETING

Welcome to ChatGPT for Marketing Training

Choosing a Large Language Model in 2024: ChatGPT vs. Gemini vs. Claude

OpenAI Spring ‘24 update: Paid Features Now Free. New Features Arrived.

How ChatGPT Works. What ChatGPT Can Do and What it Cannot Do?

Keep Track of the Best Current LLMs

Privacy Settings for Sensitive Data

Let's get acquainted (Course Improvement and Topic Request Form)

IMPORTANT: Access All-in-One Course Prompt Ebook

LEARN TO CREATE CHATGPT MARKETING PROMPTS [CHATGPT PROMPT ENGINEERING TRAINING]

Welcome to ChatGPT Prompt Engineering Training Section

Understanding Prompts in ChatGPT: What Makes a Good Prompt?

Do-it-all Prompt Engineering Approach: Write & Optimize Your Own Prompts

N-Shot Prompt Engineering Technique for Quick Outputs

Chain of Thought Prompt Engineering Technique for Logical Reasoning

Feedback-Based Prompt Engineering to Calibrate your ChatGPT Marketing Outputs

Self-Asking ChatGPT Prompt Engineering Technique to Deal with Uncertainty

Self-Ask Prompt Engineering: Applying 5 Why Technique

[NEW] RAG-inspired Prompt Engineering Approach

Improving ChatGPT Responses with Prompt Refinements

img

No Discussion Found

4.6

73 Reviews

5
42
4
23
3
6
2
1
1
1
Leo Pavlovsky

Instructor

$32.46

This Course Includes

100 Lessons
1 Quiz
0 Assignment
0 Downloadable Resources
English
Full Lifetime Access
Certificate of completion
Go To Class

Related Skills

More Courses From Jacob Collier

Udemy Udemy

Learn ChatGPT for Marketing: A Practical Guide

1.693 students 5h27min