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[Updated] Transform Your Marketing with Generative AI: Prompts, Research, Strategy, AI Content Creation, Gen AI Tools
1.693 Students
5h27min
All Levels4.6
PROMPT ENGINEERING: you'll professionally communicate with ChatGPT
AI MARKET RESEARCH: you'll effectively conduct micro and macro market research and audience segmentation using AI
CHAT GPT FOR MARKETING STRATEGY: utilize ChatGPT for rapid marketing strategy development and idea generation
CUSTOMIZE CHATGPT: you'll create your own strategy Custom GPT, and custom instructions
CHAT GPT FOR CONTENT STRATEGY: you'll develop content mix, style, and short-form copywriting techniques
CHAT GPT FOR IDEA GENERATION: techniques for integrating ChatGPT into your marketing strategies and optimizing performance
CONTENT REPURPOSING: Adapt content to different media and placements. Video to text, long text to short text, etc.
CHATGPT FOR CONTENT CREATION: ChatGPT and GPT-4 for content creation
AI TEXT GENERATION: Improve your copywriting skills using ChatGPT with practical use cases, dos and don'ts, and matching tone of voice
TRIED AND TRUE TOOLS FOR GPT: Discover and use GPT-based tools to optimize your marketing performance and resources
A basic knowledge in marketing and content marketing is desired but not mandatory
Having a ChatGPT account (GPT Plus will be beneficial, but not mandatory)
Knowing what is ChatGPT and being familiar with its interface
Google Chrome browser installed
Everyone who communicates a product or service to public and wants to become better at doing so with the help of Generative AI
Overworked marketers looking to optimize content creation
Business professionals interested in exploring the potential of Generative AI and GPT-4 content marketing
Small business owners who want to optimize their resources and improve their content marketing performance.
Freelancers and agency professionals seeking to enhance their marketing services with ChatGPT and GPT-4 technology
Content creators aiming to improve their skills and use ChatGPT for engaging and unique content
Modern digital marketing specialists who need to catch up with the latest trends and technologies in content marketing.
Social media managers balancing the need for engaging content with the need for quick production and volume.
Entrepreneurs and startupers seeking rapid marketing strategies with limited resources
Non-technical marketers wanting to incorporate AI tools into building their personal brand
*August 2024 update note:
new tools in the resourse section
new section: how to create and use your own Custom GPT (adding AI Actions is coming soon)
new lecture: ways to collect and integrate your data into ChatGPT
*June 2024 update note:
- new section: Powerful Generative AI tools for work. Reviewing the modalities. The most important Generative AI tools in each modality and the functionality.
- updated resource section: new marketing strategy prompt for PerplexityAI, new tools and incredible, stable CustomGPTs
*May 2024 update note:
- new tutorial on growing LinkedIn network with personalized invitations.
- large language model leaderboard
- OpenAI ChatGPT Spring update
*April 2024 update notes:
- new custom GPTs: create personal strategy GPT, copy clean up GPT
- updated overview of popular large language models
___________
In this tutorial you'll transform how you use ChatGPT for marketing.
However, all of the approaches discussed would work in any other Generative AI large language model like Google Gemini or Anthropic Claude.
It's also a great introduction to Generative AI for business professionals as it covers a wide range of topics.
Most ChatGPT classes share the same documentation-style information and only show what you can do. And yeah, it'd require you to spend 20+hours watching them.
But what's the point if anyone can figure it out themselves in a shorter amount of time.
But this one goes further and shortens your learning curve.
Each concept is explained in a straightforward but precise manner.
We start with the basics and then go deep into HOW exactly to use Chat GPT for practical marketing use cases.
Learn how to use ChatGPT in marketing and prompt engineering to automate time-consuming tasks.
We cover ChatGPT prompt engineering techniques and super-specific use cases, like creating a user persona from an actual survey or analysis.
But instead of covering every possible use case for Chat GPT, we focus on tasks that hurt marketing specialists the most, such as:
ChatGPT for Marketing Strategy
ChatGPT for marketing research and analysis
User Research with ChatGPT
Audience Segmentation applying Phillip Kotler's approach
Competitive Analysis with ChatGPT
Create a marketing mix sample and a content plan
ChatGPT for AI Content Creation and Idea Generation
Content Creation with ChatGPT
Social Media Marketing with ChatGPT
Generate creative ideas with ChatGPT
Content repurposing
ChatGPT for Copywriting
Good and bad Generative AI Copywriting use cases
Editing your ChatGPT copy
Add style and structure to your AI text generation
Powerful Generative AI Tools
AI Tools for text generation
Best AI tools for image generation and video editing
AI Audio and Speech processing
This ChatGPT tutorial is the fastest way to master ChatGPT for your professional needs and is essential to stay ahead in your marketing career in 2024 and after.
IN THIS CHATGPT TRAINING, WE'LL FOCUS ON SOLVING THE MOST PRESSING CONTENT MARKETING PROBLEMS, INCLUDING:
Creating content across multiple channels that is relevant to your audience, unique, and consistent with your brand's tone of voice
Developing strategies on low or zero budgets within tight timelines
Optimizing marketing performance in an era of economic uncertainty, which means doing more with less
Navigating the seemingly endless possibilities of ChatGPT
A practical and task-focused approach to overcoming these challenges and producing exceptional content.
COURSE CONTENT:
Introduction to the ChatGPT for Marketing Training
ChatGPT Prompt Engineering with Marketing Prompts
Chat GPT and Bing AI Chat Prompt Engineering Approaches
ChatGPT Marketing Strategy
User Research with ChatGPT
Learn ChatGPT Content Creation and Repurposing
ChatGPT for Copywriting and (10 use cases including Social Media with Chat GPT, do and don'ts, matching tone of voice)
AI Tools in All Major Modalities to Optimize Performance and Resources
This practical guide focuses on the most time-consuming marketing tasks to make you a more efficient and creative marketer. You'll learn how to create engaging content without sounding spammy or repetitive by incorporating prompt engineering approaches and Generative AI technology. We're NOT focusing on building spam machines.
BY ENROLLING, YOU'LL GET THE FOLLOWING:
Practical, task-focused content suitable for all skill levels
Regularly updated and improved ChatGPT prompts and templates to help you put your learning into practice
Lifetime access to course materials, including all future updates
THIS PRACTICAL GUIDE ON CHATGPT FOR MARKETING WOULD BE IDEAL FOR:
Ideal for seasoned marketers focused on data-driven strategy, content creation, and brand alignment. This is your go-to resource if you want to optimize your workflow with AI and prompt engineering.
Overworked marketers
Small Business Owners
Entrepreneurs
Product Managers (yes, they can use ChatGPT as well)
Product Marketers
Agency Marketers
Social Media Marketers
Freelance Content Creators and Copywriters
Non-technical marketers
Global marketers of all levels
CHECK OUT THIS CHATGPT TRAINING CONTENTS AND ENROLL TODAY
if that's your thing, of course
What prerequisites are required?
You don't need any prior experience with ChatGPT or generative AI. But if you already have an account and understand the interface - that's good, as we'll have a different focus for this ChatGPT tutorial. Having marketing experience/knowledge is highly recommended.
Disclaimers:
The instructor is not affiliated with any products or companies mentioned throughout the course. All mentions are made for educational purposes.
This ChatGPT Udemy course does not include coding and focuses purely on marketing use cases emphasizing content marketing. And at the same time, it doesn't teach us to create tons of generic content on autopilot. On the contrary, its goal is to add GPT to the list of marketers' skill sets.
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