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Mastering Paid Ads: Google Ads, Facebook Ads, LinkedIn Ads

Master Google Ads, Facebook Ads, & LinkedIn Ads to Drive Targeted Traffic, Increase Conversions, and Maximize ROI.

892 Students

27h18min

All Levels

4.7

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  • Curriculum
  • Discussion
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What you will learn

  • By the end of this course, students will have a deep understanding of paid advertising on Google, Facebook, and LinkedIn.

  • You will be equipped with the knowledge and skills to create, manage, and optimize effective ad campaigns across these major platforms.

  • Students will be able to driving results and maximizing return on investment.

  • You will be able to do effective keyword research strategies for optimal results.

  • You will be able to create compelling ad copy that converts.

  • You will be able to analyze and optimize campaigns for maximum ROI.

  • Use Custom Audiences and Lookalike Audiences for precision targeting.

  • Implement advanced Facebook Pixel, Google Tag & LinkedIn Isight Tag strategies for tracking and retargeting.

  • Leverage LinkedIn Ads for B2B marketing success.

  • Measure campaign performance and adjust strategies.

What are the requirements for taking your course

  • No Prior Experience Needed!

Who is this course for

  • Those looking to expand their skills in paid advertising across major platforms.

  • Professionals aiming to achieve better results for their clients or businesses.

  • Professionals responsible for overseeing marketing strategies and campaigns.

  • Managers looking to gain insights into effective paid advertising techniques for their teams.

  • Individuals seeking to increase brand visibility and drive targeted traffic to their websites.

  • Entrepreneurs who want to understand and manage their own paid advertising campaigns.

  • Beginners keen on learning the fundamentals of Google Ads, Facebook Ads, and LinkedIn Ads.

  • Those aiming to enhance their digital marketing skill set with practical, hands-on experience.

Description

Unleash the Power of Paid Advertising! Dive into this comprehensive course to master Google Ads, Facebook Ads, and LinkedIn Ads strategies.

In today's competitive digital landscape, effective paid advertising is essential for businesses and marketers alike. This course is your roadmap to success, equipping you with the skills and knowledge needed to drive targeted traffic, increase conversions, and maximize ROI across the three major advertising platforms.

Begin with Google Ads mastery, learning to create compelling campaigns, conduct keyword research, and optimize for top performance. Understand the intricacies of ad formats, bidding strategies, and ad extensions to ensure your campaigns stand out and deliver results.

Move on to Facebook Advertising, where you'll discover advanced targeting techniques, ad creation strategies, and pixel implementation for precise audience engagement. Explore the power of Custom Audiences, Lookalike Audiences, and retargeting campaigns to drive conversions and build brand loyalty.

Finally, dive into LinkedIn Ads strategies tailored for B2B marketing success. Reach decision-makers and professionals with impactful sponsored content and InMail campaigns. Learn to leverage LinkedIn's unique targeting options, such as job title, company size, and industry, to connect with the right audience.

Through practical insights, hands-on exercises, and real-world examples, you'll develop the expertise to create, manage, and optimize effective ad campaigns. Whether you're a digital marketer, business owner, or aspiring advertising professional, this course offers the tools you need to propel your marketing efforts to new heights.

Enroll now and unlock the potential of Google, Facebook, and LinkedIn Ads to drive success for your business or clients!

Google Ads

Introduction to Google Ads

Introduction to Google Ads and Its Features

Create a Google Ads Account 2024

Navigating the Google Ads Interface (Billing) 2024

Navigating the Google Ads Interface (Campaign section) 2024

Navigating the Google Ads Interface (admin settings and access levels) 2024

Google Ads Account Structure

Example Of An Account Structure

Campaign Creation (Campaign Settings)

Campaign Goals Overview

Understanding Goals through Marketing Funnel

Understanding Google Ads Campaign Types and Ad Formats

Bidding Strategies

Maximize Conversions Bidding Strategy

Target CPA Bidding Strategy

Maximize Conversion Value Bidding Strategy

Target ROAS Bidding Strategy

Target Impression Share Bidding Strategy

Maximize Clicks Bidding Strategy

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4.7

142 Reviews

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Sakshar Barua

Instructor

$32.00

This Course Includes

143 Lessons
0 Quiz
0 Assignment
0 Downloadable Resources
English
Full Lifetime Access
Certificate of completion
Go To Class

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